An ict based traceability mechanism for solving indian shrimp exportoriented problems the details about the aqua choupal model of the indian tobacco. A choupal was converted into an echoupal by setting up a computer and internet connectivity. Itc echoupal ppt final free download as powerpoint presentation. The purpose is to inform and empower them and, as a result, to improve the quality of agricultural goods and the quality of life for farmers. The echoupal initiative directly links the rural farmers with the company for the. E choupals have been very successful in states like madhyapradesh and maharastra. This networking with the farming community has enabled itc to build a highly cost effective procurement system. The itc echoupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with echouupal. Has plans to expand into uttar pradesh and maharashtra. Itc e choupal ecosystem the itc e choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with local communities. Itc echoupal ecosystem the itc echoupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with local communities. The echoupal model has been specifically designed to tackle the challenges posed by the unique features of indian agriculture, characterized by fragmented. Itc echaupal contributerssaumya,kiran,musharaf,amrit,dipti,shitanshu. Information, efficiency, and sustainability in indian agricultural markets.
Apr 09, 20 to conduct this assessment, four telecentre projects were examined. We use your linkedin profile and activity data to personalize ads and to show you more relevant ads. Abstract in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. Itc limited adopted a flexible project and manage the costs. An investment of rs 40,000 is needed to establish an echoupal with dialup connectivity. The echoupal model also shows the key role of information technology provided and maintained by a corporation, but used by local farmersin helping bring about transparency, increased access to information and rural transformation, critical factors in the apparent success of the. The itc e choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by cocreating rural markets with echouupal. Lintas media arm, e choupal join to launch bharat barometer blonnet. Itc s agri business division, one of indias largest exporters of agricultural commodities, has conceived e choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Jul 27, 2016 echoupal model of itc rural marketing 1. The echoupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large agricultural processing company in india, the indian tobacco company itc. One itcs managerial competence to execute a complex project and manage the costs.
Jan 09, 2020 itc holds out mall hope for villagers the telegraph. Itc choupal saagar in itarsi is a top company in the category supermarkets, also known for coconut retailers, betel nut retailers, mixed pickle retailers. The echoupal model creates a significant twoway multidimensional channel, which can efficiently carry products and services into and out of rural india, while. Future the key success to the e choupal model lies in its scalability. Itc was started on 24 august 1910 in calcutta now kolkata. Itc e chaupal free download as powerpoint presentation. The itc echoupal ict is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities.
Last month, i met with sivakumar surampudi, a 22 year itc veteran, architect of echoupal, and head of their agro business division abd at his office in hyderabad. Itcs echoupal model to increase farmer revenue and its own bottomline editors note. Sep 18, 2019 the itc e choupal initiative is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. Future the key success to the echoupal model lies in its scalability. A success story itc echoupal is a continuously evolving platform, embracing new products, technologies and services in tune with the changing needs of rural india, serving agricultural communities as both producers and consumers. Commission of india also accepts this model as an effective ict platform, even.
Itcs rural networking project 2 the echoupal system was introduced by itc in june 2000. E choupal itc pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that. The phenomenal success of e choupal is due to managerial vision, innovative business model, relevant training, execution excellence and larger development goals. The itc, on implementing the echoupal sought to improve the supply distribution chain by payment method and all in all, eliminate the inefficiencies that the mandis system posed. The echoupal model has been effective in the short term. A local farmer acting as a sanchalak coordinator runs the village echoupal, and the computer usually is located in the sanchalaks home. Itc echoupal rural indias largest internetbased intervention. Echoupal itc pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that. The itc group which was one of indias foremost private sectors saw the need to address these inefficiencies and therefore gave birth to a system called the e choupal. Itcs echoupal initiative ravi anupindi michigan business school, university of michigan itc group is a large diversified company with interests in tobacco, hospitality industry, and more recently in consumer goods.
On the anvil are plans to channelise other services related to microcredit, health and education through the same echoupal infrastructure. Jan 04, 2018 an innovative model embedded with social goals, the itc e choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to knowhow, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agriinputs at competitive prices and so on. The itc group which was one of indias foremost private sectors saw the need to address these inefficiencies and therefore gave birth to a system called the echoupal. Rural egovernance model and lts impact on decisionmaking process in agriculture. Itcs echoupal model to increase farmer revenue and its own. I am greatly impressed by the role of echoupals, a fine example. Itc limited swot analysis top itc limited competitors. Developing a rural market ehub the case study of echoupal. The itc e choupal initiative case analysis by group 7. Mar 27, 2019 e choupal itc pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that. The business model a pure trading model does not require much capital investment. Itcs agri business division, one of indias largest exporters of agricultural commodities, has conceived echoupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Choupal haat connecting rural india the choupal haat is a unique platform developed through echoupal for active engagement with the rural audience in an exciting, accessible and pullbased environment. Oct 10, 2019 e choupal itc pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that.
Agricultural marketing in india ecommerce in india. If he decides to sell to the itc hub, the sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price. The name of the company was the imperial tobacco company. The model is centered on a network of echoupals that serve both as a social gathering place for exchange of information and an ecommerce hub. To the uninitiated, an itc echoupal is an internet echoupzl in the home of a fellow villager. The echoupal model, in contrast, has required that itc make significant investments to create and maintain its own it network in rural india and to identify and. The echoupal initiative, whereby a choupal is equipped with a computer and internet connectivity, is. Egram project, the corporateled venture by itc called echoupal, the private enterprise model of drishtee, and the communityowned telecentres of the m.
Apr 05, 2020 this book excerpt outlines how saucy, edgy fastrack was conceived out of the titan stable and evolved into ict the echoupal model creates a significant twoway multidimensional channel, which can efficiently carry products and services into and out of rural india, while recovering the associated costs through agrisourcing led efficiencies, the company states. Information, efficiency, and sustainability in indian. Jul 04, 2019 itc limited is an indian multinational conglomerate company headquartered in kolkata, west bengal. Itcs unique strength in this business is the extensive backward linkages it has established with the farmers. The table below also lists the top itc limited competitors and elaborates itc limited market segmentation, target. Launched in june 2000, e choupal has already become the largest initiative among all internetbased interventions in villages of india. Satyabhusan dashl hlmanshu misraz lntroduction i1c is engaged in imjaarhng a revolutitmary dimension to its rural partnership by leveraging information technology to elevate the lndian farmer to a new order of empowerment. The haat provides an opportunity to closely interact with and understand the needs of the target audience and offer solutions through an ecosystem of itc and its multiple partners. The echoupal model demonstrates that a large corporation can play a major.
Rural egovernance model and lts impact on decisionmaking. The phenomenal success of echoupal is due to managerial vision, innovative business model, relevant training, execution excellence and larger development goals. The itc echoupal initiative is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. Although rural india suffers from a weak ict infrastructure and poor literacy. Indian tobacco company itc limited came out with echoupals model to the rural areas of india which makes an implicit agreements with some farmers. The itc e choupal ict is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. Itcs main motivation behind creating echoupal was to generate more sales in agriculture.
Rural marketing echoupal model of itc submitted to. The echoupal model has been specifically designed to tackle the challenges posed by the unique features of indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. Choupal pradarshan khet csr initiative through itc echoupal 53. Pdf the itc echoupal initiative case analysis by group. Visit us on facebook to stay updated with the latest positive stories. Sep 20, 2011 itcs echoupal model to increase farmer revenue and its own bottomline editors note. To the uninitiated, an itc echoupal is an internet kiosk in the home of a fellow villager. Inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that fosters sustainable and inclusive growth in india. Implementation pradarshan kheth choupal programme aims to enhance the model and actors. Launched in june 2000, echoupal has already become the largest initiative among all internetbased interventions in villages of india. Aug 12, 2019 itc echoupal, agricultural exporters india itc abd, corporate social responsibility in india. Itc echoupal case study pdf beginning in, itc set up a network of ict kiosks around the country, called echoupal an open meeting place in a village. A local farmer acting as a sanchalak coordinator runs the village e choupal, and the computer usually is located in the sanchalaks home. May 21, 2019 choupal saagar app is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc.
What connects a corporate giant, farmers and we the consumer. Itc also initiated the choupal business model, the echoupal ii. Lintas media arm, echoupal join to launch bharat barometer blonnet. Choupal pradarshan khet csr initiative through itc e choupal 53. Jul 05, 2019 e choupal itc pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that. The international business division ibd, which was the agricultural division of itc, was lagging. This case looked at the cost benefit factor of echoupal model in rural india from socioeconomic perspective since it is being. Itc business model was to sell cigarettes and tobacco. Itc case study business model itc marketing strategy. The programme is a 360degree intervention that enables comprehensive development of the rural ecosystem through information.
Jan 17, 2019 on the anvil are plans to channelise other services related to microcredit, health and education through the same echoupal infrastructure. Scribd is the worlds largest social reading and publishing site. What connects a corporate giant, farmers and we the. Itc holds out mall hope for villagers the telegraph.
The echoupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a. A success story itc e choupal is a continuously evolving platform, embracing new products, technologies and services in tune with the changing needs of rural india, serving agricultural communities as both producers and consumers. The e choupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large. It for change case study echoupal an initiative of itc.
The itc, on implementing the e choupal sought to improve the supply distribution chain by payment method and all in all, eliminate the inefficiencies that the mandis system posed. Choupal saagar app is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc. Itc limited is one of the leading brands in the fmcg sector. Only initiative to attempt to combine services and an effective business model successfully designed to address the issues such as. Itcs echoupal model to increase farmer revenue and its. This case looked at the cost benefit factor of echoupal model in rural india from socioeconomic perspective since it is being projected as one of the models of rural empowerment. The case study explains how itc is using information and communication technologies icts to identify solutions to export oriented problems of the indian shrimps, by keeping track of the entire supply chain including quality and origins of the shrimps. Mar 28, 2020 itc echoupal case study pdf beginning in, itc set up a network of ict kiosks around the country, called echoupal an open meeting place in a village. This book excerpt outlines how saucy, edgy fastrack was conceived out of the titan stable and evolved into ict the echoupal model creates a significant twoway multidimensional channel, which can efficiently carry products and services into and out of rural india, while recovering the associated costs through agrisourcing led efficiencies, the company states. The details about the aqua choupal model of the indian tobacco company itc are presented in this paper. In hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place. Itc choupal saagar in itarsi is a top company in the category supermarkets, also known for.
The e choupal model, in contrast, has required that itc make significant investments to create and maintain its own it network in rural india and to identify and train a local farmer to manage each e choupal. An innovative model embedded with social goals, the itc echoupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to knowhow, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agriinputs at competitive prices and so on. Itc limited adopted a flexible project management approach called roll out, fix it and scale up to deal with uncertainties in a pioneering model. What was itcs motivation for creating the echoupal. Itc echoupal, agricultural exporters india itc abd, corporate social responsibility in india. This case looked at the cost benefit factor of e choupal model in rural india from socioeconomic perspective since it is being projected as one of the models of rural empowerment.
126 1118 1592 771 1107 1545 1436 813 106 412 1047 576 690 1287 810 700 1229 969 234 1541 656 1159 206 300 879 715 392 118 322 738 1110 366 222 300 186 404 714