This pestel analysis identifies the most significant external factors that apple must include in addressing its macroenvironment. Pestelpestle analysis political, economic, social, technological, ecological and legal external factors computer business. In short, apple has covered almost everything that an. Swot analysis system of vegetable and fruit industry and. Apple products have innovative and distinct features for each of its range of products. It has outsourced its assembly for economic reasons but has also partnered.
Overall, apple is a very well established company with a firm grasp on all sections in a pest analysis. Aapl is one of the worlds most visible and recognizable consumer electronics brands. Cofounded by steve jobs and steve wozniak worlds largest information technology company in terms of revenue worlds largest. In this marketing tutorial, we will discuss apple pestle analysis. Pestle analysis free ebook in pdf, kindle and epub format. They are established politically by having a plan b in case something that they cannot control happens and it is still maintaining success while the depression is. Pestel is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. The chinaus trade war is an alarming political issue that affects apple performance and market share in the chinese market. This multinational corporation is known for its unbeatable niche in the industry. In this swot analysis tutorial, we will conduct apple swot analysis. Supply chain analysis apples products and components are manufactured by a number of suppliers around the world. Top sites apple pestle analysis pdf 2019 latest apple. An important part of the states agricultural economy is the processing apple sector of the states apple industry.
Hes been using his knowledge on strategic management and swot analysis to. Processing apples account for over half of the apples produced in the state each year, and apple processors. Cofounded by steve jobs and steve wozniak worlds largest information technology company in terms of revenue worlds largest technology company in total assets worlds. Ovidijus is the founder of sm insight and the lead writer since 20. The pest analysis allows companies and teams to analyze their political, economic, social, and technological factors that may impact them in the months and years ahead. The extent to which apple is able to achieve its primary objective of profit maximization depends on a wide range of political factors. Book description isbn 9781626209985 26 pages the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. This study is an analysis of the business environment of apple, inc. Apple iphone pestel analysis free essays studymode. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. The highest profitable technology company and historic trend setter original aspect is hidden from its customers. Oct 19, 2015 pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors.
Pestel and stakeholders analysis of apple we learned the knowledge about pestel this week, and here im going to emphasize one part of that on apple as an example. The company has strong revenue growth and also offers high return on the investment, which can make it consum. Giving time in conducting a pest analysis and knowing the factors ahead of time will help the business in making better business decisions. It is often seen as the most effective analytical tools to analyze the enter your email here impacts of external issues. As the old saying goes, a strong foundation always makes a strong building. This free ebook explains how to carry out a pestle analysis. Pestel analysis of apple free download as word doc. Apr 23, 2019 apple pestel analysis involves the analysis of potential impact of these factors on the bottom line and longterm growth prospects. Innovative products one of the key strengths of apple over the years has been its innovative product line up. Although the pest analysis is enough to evaluate the factors, many companies still use the extension of the pest which is the le that stands for legal and environment. Apple is the worlds most valuable brand according to the forbes 2016 ranking.
The pest analysis allows companies and teams to analyze their political, economic, social, and technological factors that may impact them in. Swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. Pestel analysis for apple inc by christopher okonkwo on prezi. Apple s brand value has plummeted as the laptop and pc market is experiencing a decline globally. Pdf apple inc strategic development report 2015 andrew.
Apple is founded in 1976 by steve jobs, wozniak and ronald wayne, which is known for its size and revenue. Apple swot analysis indepth swot analysis of apple. Apples pest analysis makes it possible to understand the external factors that affect the business and also makes it easy to understand its performance. Apple is the highest us technological company, which has earned huge amount of revenue and it has the higher corporate taxation in us to make the political issue of inequality in income. It is another example of 4d thinking that expands the scope of strategic thinking on a specific topic or objective. Apple earns great revenue every year and designs as well manufactures a great variety of electronic products.
Presentation agenda introduction pest analysis pestle analysis dimensions of the model aim of the analysis apple inc pestle. Apple has built a closed ecosystem, with the company having control over nearly every activity in the supply chainfrom design to retail. Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices. Swot analysis examines the strengths, weaknesses, opportunities, and threats in business. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, apple again started climbing the charts to restore its. Strong brand image and a brand value of usd 170 billion 1 3. Even though it started as a traditional computer company, apple now designs and manufactures a wide variety of electronic devices, including smartphones, tablets, music players. Pestel is interpreted as political, economic, social, technological, ecological and legal factors impacting business organizations. Pestle is the analysis of the external factors that play a crucial role in conducting an extensive research before starting up of a new project. Introduction apple was founded by steve jobs, steve wozniak, and ronald wayne on april 1, 1976 to develop and sell personal computers. Market leadership for a range of products and services. Apple is one of a number of american technology companies that has accumulated a large amount of cash. Click the pdf icon below to download the ebook from the online library. The major threat of texas agrilife was reduction in budgets and personnel.
Apple computer company was founded in april 1976 by steve jobs, steve wozniak and ronald wayne. Introduction apple was founded by steve jobs, steve wozniak, and ronald wayne on. Net sales of apple rose in 2017 primality driven by a growth in the sales of iphones, services and mac. It is a multinational company with a worldwide presence.
The article focused on critical analysis of apples governance and. The company has been providing robust technology products and exceptional software services. But that apart another factor that helps apple is no doubt the internal business environment. New york state is the second largest producer of apples in the united states and the largest producer in the northeast. The pest analysis is a tool to evaluate external factors. Pestel analysis for apple pest political, economic, social and technological factor are the 4 major factors that play an important role in the decision making process of any company. A critical analysis of apple was done on its corporate governance, corporate social responsibility and strategies. Apple has long been an investor favorite because of its strong revenue growth and high return on investment. The economic stability of many developed countries in world can. Economic growth, inflation, deflation, unemployment rate, wage policies are good examples of economic factors. Nov 11, 20 pestel and stakeholders analysis of apple we learned the knowledge about pestel this week, and here im going to emphasize one part of that on apple as an example. For apples success addressing its external environment factors play a vital role.
A critical analysis of apple was done on its corporate governance, corporate social. Though apple is a leading company in the industry, this analysis depicts the. Also read r yanair pestle analysis social the social trend in the case of apple is very important because consumers know that apples products are innovative, trendy and they carry a fashion statement. The company has made a strong return in the recent years. As we all know, apple is a spotlight of the world in electronic area. Dec 20, 2015 apple is the leading company, which is recognized for its consumer electronic products. Apr 22, 2019 swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. Apple is headquartered in cupertino, california and was founded by steve jobs.
Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. Companys such as apple are influenced by the environment that they are in and all the different situational factors that determine circumstances each day in the business industry. Apple pestel analysis involves the analysis of potential impact of these factors on the bottom line and longterm growth prospects. Apple is well known as technology giant and an innovative company that has brought several superhit products to the market including ipod, ipad and mac. Apple inc pestelpestlepest analysis apples macroenvironment. Despite its uniqueness, apples business model has been very successful. Initially it came with the macbook, then the ipod, the iphone, the ipad, the iwatch. It is often helpful to complete a pest analysis prior to a swot analysis, although it may be more useful to complete a pest analysis as part of, or after, a swot analysis. Apple is one of the leading and most visible companies which have most recognizable consumer brands. Apple swot analysis 5 key strengths in 2020 sm insight. Apple aapl is a multinational worlds leading consumer electronics brand. The aim of this analysis is to assess the prospects of apple, inc.
Enter your name here pestle analysis of starbucks jim makos 1 year ago facebook 0 comments prev article next article pestle is a strategic analysis tool. The social and political situation in china can disturb the manufacturing cost and it also disrupts the chinese imports in us to boost the manufacturing of. His interest and studies in strategic management turned into sm insight project, the no. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. When completed, swot analysis addresses where your business currently stands and which obstacles are blocking the path to success. Presentation agenda introduction pest analysis pestle analysis dimensions of the model aim of the analysis apple inc pestle analysis conclusion 2 3. Steve jobs and steve wozniak, both college dropouts, founded this corporation in 1976 steve jobs. He s been using his knowledge on strategic management and swot analysis to analyze the businesses for the last 5 years.
May 02, 2014 presentation agenda introduction pest analysis pestle analysis dimensions of the model aim of the analysis apple inc pestle analysis conclusion 2 3. The extent to which apple is able to achieve its primary objective of profit maximization depends on a. An introduction the pest analysis is the most common approach for considering the external business environment. A swot analysis can be completed by an individual within the organization. Investors always prefer apple for its high return on investment and fast growth.
In this assignment i am going to conduct a pestel analysis on apple. Political factors in apple pestel analysis the extent to which apple is able to achieve its primary objective of profit maximization depends on a wide range of political factors. The following table illustrates apple swot analysis. They are established politically by having a plan b in case something that they cannot control happens and it is still maintaining success while the depression is prevalent, they are knowledgeable in economics. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. If youre unsure exactly how to get started, lets look at a swot analysis case study of apple. A comprehensive document on pestle analysis of apple, it in details describes the following factor of apply political, economic, social, technological, legal and environmental.
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